Whatnot

Whatnot revenue, valuation & funding | Sacra

Whatnot raised $225 million in Series F funding in October 2025, valuing the company at $11.5 billion, more than double its valuation from early 2025. This significant funding round, bringing total funding to approximately $968 million, underscores strong investor confidence in Whatnot's business model and its potential for continued growth in the live shopping sector, despite remaining unprofitable as of mid-2025.

Whatnot breaks down $22 billion live shopping industry as ecommerce goes mainstream

Whatnot's 2026 State of Live Selling Report asserts that the live shopping industry is becoming mainstream, with the platform generating $8 billion in GMV from live sales in 2025. The report highlights the increasing professionalization of sellers, with many transitioning to full-time live commerce, and significant growth in categories beyond traditional collectibles, suggesting a broader market appeal and evolving consumer behavior.

Whatnot doubled sales to more than $8 billion in 2025

Whatnot, a live shopping platform, significantly increased its sales to over $8 billion in 2025, doubling its 2024 figures. This growth was fueled by an increase in new accounts and strong performance in categories like sports cards, TCG, beauty, electronics, jewelry, and women's fashion, indicating a robust market expansion and successful user engagement strategies.

Whatnot is worth $11.5 billion—and its sellers just hit one billion orders

Vinted Ventures backs Tilt’s $26M live-commerce round as Whatnot pressure mounts

8. Whatnot

Whatnot Faces Legal Challenges Over Card Breaking Practices

What is Whatnot? Everything you need to know