Analista De Experiencia Digital

Aerovias del Continente Americano S.A. Avianca

Bogotá, Colombia
On-site
Design and structure digital communication
Create digital communication content
Define and manage customer audiences
This role aims to design, structure, and optimize digital communication with clients, ensuring relevant, personalized experiences aligned with business objectives throughout the customer lifecycle

Job Summary

  • This role aims to design, structure, and optimize digital communication with clients, ensuring relevant, personalized experiences aligned with business objectives throughout the customer lifecycle.
  • Key responsibilities include receiving and structuring digital communication requirements, creating content, defining customer segments, configuring automated journeys, and documenting use cases.
  • The company is seeking professionals with at least 2 years of experience in digital marketing, CRM, automation, or customer experience, with intermediate/advanced Excel skills.

Matching Summary

This role aims to design, structure, and optimize digital communication with clients, ensuring relevant, personalized experiences aligned with business objectives throughout the customer lifecycle.

Skills & Requirements

Must-have

  • design and structure digital communication
  • create digital communication content
  • define and manage customer audiences
  • configure automated customer journeys
  • analyze digital campaign performance

Nice-to-have

  • agile methodology
  • customer service focus
  • accountability and collaboration

Key Requirements

  • Minimum 2 years of experience
  • Intermediate/advanced Excel level
  • Knowledge of automation, CRM, and data analysis tools
  • Professional degree in relevant fields

Work Rights

Not specified

Tailored Resume

Cover Letter