Director, Connections And Media Planning

Coca-Cola HBC AG

Atlanta, Georgia, United States
Base: $169,000 - $200,000; bonus: 30% annual incen...
Not specified (assumed hybrid or onsite based on company nature).
10+ years omni-channel media planning experience
Advanced marketing mix modeling and attribution expertise
Proven track record in ai-powered targeting strategies
Coca-Cola HBC AG is seeking a Director of Connections and Media Planning in Atlanta, responsible for developing and executing holistic media strategies across various channels. The ideal candidate should possess significant experience in media planning, data analytics, and audience targeting, with a strong focus on driving innovation in media activation

Job Summary

  • The role is responsible for building best-in-class holistic connection plans across paid, earned, owned, and commerce channels by interpreting consumer insights and trends.
  • Candidates must leverage advanced analytics like marketing mix modeling and multi-touch attribution to demonstrate media's direct impact on revenue growth and brand equity.
  • The position requires leading a culture of innovation by scouting emerging platforms and championing the adoption of AI-powered tools for media optimization.

Matching Summary

Match Score: 85

Coca-Cola HBC AG is seeking a Director of Connections and Media Planning in Atlanta, responsible for developing and executing holistic media strategies across various channels. The ideal candidate should possess significant experience in media planning, data analytics, and audience targeting, with a strong focus on driving innovation in media activation.

Salary

Base: $169,000 - $200,000; Bonus: 30% Annual Incentive Reference Value; Benefits: Full range of medical, financial, and other benefits offered

Skills & Requirements

Must-have

  • 10+ years omni-channel media planning experience
  • Advanced marketing mix modeling and attribution expertise
  • Proven track record in AI-powered targeting strategies
  • Strong capability in first-party data governance
  • Experience managing external media agency partners

Nice-to-have

  • Culture of innovation and continuous learning
  • Agile project management in fast-paced environments
  • Experience with shoppable media and commerce integration
  • Excellent storytelling for non-media stakeholders
  • Background in digital marketing transformation

Key Requirements

  • Bachelor's degree in Communications or Marketing
  • 10+ years deep expertise in omni-channel media planning
  • Must be currently authorized to work in the United States without sponsorship

Work Rights

Must be currently authorized to work in the US without sponsorship

Tailored Resume

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