Brand Manager - Cvrm - Bucharest

AstraZeneca

Bucharest, Romania
Brand management experience
Cvrm therapeutic area
Strategic and tactical marketing plans
You will be accountable for defining the brand strategy, translating insights into actionable plans, and executing effective, compliant marketing initiatives to achieve agreed goals

Job Summary

  • You will be accountable for defining the brand strategy, translating insights into actionable plans, and executing effective, compliant marketing initiatives to achieve agreed goals.
  • You will be contributing to the development and implementation of the strategic and tactical plan for the assigned CVRM product throughout its lifecycle and will oversee the success of designated projects that truly delivers for patients, healthcare providers and AZ.
  • An inclusive culture that champions diversity and collaboration, and is always committed to lifelong learning, growth, and development.

Matching Summary

You will be accountable for defining the brand strategy, translating insights into actionable plans, and executing effective, compliant marketing initiatives to achieve agreed goals.

Skills & Requirements

Must-have

  • Brand Management experience
  • CVRM therapeutic area
  • strategic and tactical marketing plans
  • cross-functional team collaboration
  • develop brand content and materials

Nice-to-have

  • patient journey understanding
  • innovative and modern solutions
  • external relationship building
  • entrepreneurial spirit

Key Requirements

  • University Degree required
  • Fluent Romanian and Advanced English
  • Proven brand management experience
  • Experience in managing complex projects
  • Experience in launching new pharma products

Work Rights

Not specified

Tailored Resume

Cover Letter