Senior Manager, Brand Management, Fanta & Schweppes

Coca-Cola HBC AG

Shanghai, China
Brand growth strategies
Business plans and innovations
Global brand architectures and standards
The vision is to assert Fanta leadership in fruity sparkling and double Schweppes in next 3 years

Job Summary

  • The vision is to assert Fanta leadership in fruity sparkling and double Schweppes in next 3 years.
  • Core focus will be to develop and execute brand growth strategies, business plans and innovations to fuel equity and market share growth.
  • Be embraced for who you are and empowered to use your voice to help others find theirs.

Matching Summary

The vision is to assert Fanta leadership in fruity sparkling and double Schweppes in next 3 years.

Skills & Requirements

Must-have

  • brand growth strategies
  • business plans and innovations
  • global brand architectures and standards
  • local human insights and market reality
  • Social & E-Commerce knowledge
  • cross-functional work

Nice-to-have

  • keen brand strategist
  • strong business acumen
  • analytical wizard
  • impactful creator
  • leader of self
  • powerful influencer
  • growth mindset
  • curious, empowered, inclusive and agile

Key Requirements

  • Bachelor’s degree in Marketing, Communications or Business
  • 6-10 years of experience
  • leading brands in China
  • B2C and FMCG businesses
  • Quality experience on social & E-Commerce is a must
  • English fluency is required
  • Chinese fluency will be ideal

Work Rights

Not specified

Tailored Resume

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