Base: $88,000.00 - $147,000.00; bonus/equity: not ...
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Direct-to-consumer marketing strategies
Customer lifecycle marketing optimization
Renewal conversion strategy
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Assurant is seeking a Consumer Marketing Manager to enhance customer lifecycle marketing in their home warranty division. The role focuses on retention and renewal strategies through data-driven marketing approaches, requiring a strong background in direct-to-consumer marketing.
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Job Summary
Lead customer lifecycle marketing and strategic growth initiatives focused on driving renewal conversion and maximizing lifetime value within the home warranty business.
Build and scale segmentation, personalization, and journey mapping across onboarding, engagement, and renewal moments, leveraging AI and advanced martech.
Partner closely with Product, Operations, Data, and Technology to improve renewal outcomes and customer experience, while ensuring compliance and brand consistency.
Matching Summary
Match Score: 75
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Assurant is seeking a Consumer Marketing Manager to enhance customer lifecycle marketing in their home warranty division. The role focuses on retention and renewal strategies through data-driven marketing approaches, requiring a strong background in direct-to-consumer marketing.
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Salary
Base: $88,000.00 - $147,000.00; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
Direct-to-consumer marketing strategies
Customer lifecycle marketing optimization
Renewal conversion strategy
Data-driven marketing insights
Cross-functional leadership
Email, SMS, and automated lifecycle programs
A/B and multivariate testing
Nice-to-have
Influencing customer behavior
Innovative marketing solutions
Strong ownership mindset
Self-starter with urgency
Passion for service and innovation
Key Requirements
Bachelor's degree in Marketing, Business, or related field
8+ years of relevant marketing experience
5+ years of consumer marketing experience
Demonstrated success in renewal conversion and retention