The Director, Digital Marketing plays a pivotal leadership role within the Ohio State Athletics Marketing unit, overseeing the development, execution, and optimization of the department’s digital marketing strategy across owned and paid channels
Job Summary
The Director, Digital Marketing plays a pivotal leadership role within the Ohio State Athletics Marketing unit, overseeing the development, execution, and optimization of the department’s digital marketing strategy across owned and paid channels.
This role is responsible for database growth, segmentation strategy, automation, personalization, segment health, and campaign development that supports ticket sales, attendance, fan retention, revenue growth, and new audience acquisition.
The Director will establish reporting frameworks, dashboards, and key performance indicators; evaluate campaign effectiveness; and make data-informed recommendations related to content, segmentation, media spend, and user journey optimization.
Matching Summary
The Director, Digital Marketing plays a pivotal leadership role within the Ohio State Athletics Marketing unit, overseeing the development, execution, and optimization of the department’s digital marketing strategy across owned and paid channels.
Skills & Requirements
Must-have
digital marketing strategy development
email marketing management
website and mobile app optimization
digital advertising planning
project management for digital initiatives
data-driven campaign analysis
Nice-to-have
experience in collegiate athletics
fan engagement platform familiarity
collaborative cross-functional partnership
creativity and innovation
ability to manage multiple initiatives
Key Requirements
Bachelor's degree or equivalent experience
4 years of relevant experience required
4-8 years of relevant experience preferred
demonstrated experience with integrated digital campaigns
strong communication and analytical skills
availability to work nights, weekends, and holidays