Assistant Vice President, Digital Growth Marketing Vn
CIMB Vietnam
Ho Chi Minh City, Dong Nam Bo, VN
Hybrid
Performance marketing strategy
Paid digital campaigns optimization
Tracking architecture design
CIMB Vietnam is seeking an Assistant Vice President for Digital Growth Marketing to lead performance and brand marketing strategies in Ho Chi Minh City. The ideal candidate will have extensive experience in growth marketing, particularly in fintech or banking, with a strong focus on performance metrics and creative strategy
Job Summary
Translate business goals into performance strategy, funnel design, media plans and KPIs, owning budget planning, channel mix and learning agenda.
Lead agency ecosystem (creative, activation & even, media…) and internal studio processes, ensuring creative quality control and localization.
Build and maintain dashboards and performance reports for Head and leadership, delivering clear, actionable insights to guide optimization and media investment decisions.
Matching Summary
Match Score: 85
CIMB Vietnam is seeking an Assistant Vice President for Digital Growth Marketing to lead performance and brand marketing strategies in Ho Chi Minh City. The ideal candidate will have extensive experience in growth marketing, particularly in fintech or banking, with a strong focus on performance metrics and creative strategy.
Skills & Requirements
Must-have
Performance Marketing Strategy
Paid Digital Campaigns Optimization
Tracking Architecture Design
Brand Strategy Definition
Creative Production Leadership
Budget Allocation and ROI
Nice-to-have
Consumer-facing comms during incidents
Agency ecosystem management
Performance feedback loops
Key Requirements
7–10 years in Growth Marketing
High-budget campaigns (at least 1B VND/month)
Bachelor’s degree in Marketing, Advertising, or Media