Conseiller(ère) Principal(e), Communications – Stratégie Médias Et Canaux B2b (temporaire 18 Mois)

Intact Insurance

Base: $87,200 - $106,600; bonus/equity: performanc...
Hybrid
5+ years b2b marketing experience
Linkedin campaign management expertise
Paid and organic media strategy
This role is responsible for leading the annual media strategy and optimizing the channel mix to stimulate engagement and growth for brokers

Job Summary

  • This role is responsible for leading the annual media strategy and optimizing the channel mix to stimulate engagement and growth for brokers.
  • The successful candidate will collaborate with marketing, communications, events, and analytics teams to deliver an integrated B2B strategy.
  • Intact Insurance offers a competitive salary range of $87,200 - $106,600 based on a 35-hour workweek along with performance-led financial rewards.

Matching Summary

This role is responsible for leading the annual media strategy and optimizing the channel mix to stimulate engagement and growth for brokers.

Salary

Base: $87,200 - $106,600; Bonus/Equity: Performance-led financial rewards; Benefits: Not specified

Skills & Requirements

Must-have

  • 5+ years B2B marketing experience
  • LinkedIn campaign management expertise
  • Paid and organic media strategy
  • Audience segmentation skills
  • Data analytics and reporting
  • French and English bilingualism

Nice-to-have

  • Experience in property insurance sector
  • Programmatic advertising knowledge
  • Webinar and event marketing
  • Iterative testing mindset
  • Cross-functional collaboration
  • Creative brief writing

Key Requirements

  • Bachelor's degree in Marketing or related field
  • Authorization to work in Canada required
  • No sponsorship provided for immigration matters

Work Rights

Must have authorization to work in Canada

Tailored Resume

Cover Letter