Lead tagging implementation across key digital assets using GA4 and Campaign Manager 360 and connect journeys to Conversion APIs
Job Summary
Lead tagging implementation across key digital assets using GA4 and Campaign Manager 360 and connect journeys to Conversion APIs.
Collaborate with paid media teams to ensure tagging supports campaign objectives and audience targeting.
At CommBank, we’re building a brighter future for all, offering flexible working, career development pathways, and the opportunity to work on high-impact initiatives.
Matching Summary
Lead tagging implementation across key digital assets using GA4 and Campaign Manager 360 and connect journeys to Conversion APIs.
Skills & Requirements
Must-have
GA4 and Campaign Manager 360 implementation
Conversion APIs and CAPI/S2S
Customer journey tracking
Tagging documentation and data dictionaries
Tagging strategies for new products
Nice-to-have
Agile environments and cross-functional teams
Passion for data integrity
GenAI and other ML/AI applications
Key Requirements
3+ years in digital analytics, ad tech, paid digital media or marketing technology roles