Senior Manager Campaign Strategy And Optimization, Narp And Business Banking

Bmwofsalem

Toronto, Canada
Base: $86,000.00 - $160,000.00; bonus/equity: not ...
Hybrid
Develop and execute communication strategy
Drive personalization using data insights
Manage communications across digital channels
The Senior Manager of Campaign Strategy and Optimization is responsible for developing and executing a comprehensive strategy to deliver personalized, data-driven communications that enhance customer engagement, loyalty, and profitability

Job Summary

  • The Senior Manager of Campaign Strategy and Optimization is responsible for developing and executing a comprehensive strategy to deliver personalized, data-driven communications that enhance customer engagement, loyalty, and profitability.
  • This role ensures all messaging aligns with the bank’s brand, regulatory requirements, and customer experience objectives while leveraging advanced analytics and technology to optimize communication effectiveness.
  • BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.

Matching Summary

The Senior Manager of Campaign Strategy and Optimization is responsible for developing and executing a comprehensive strategy to deliver personalized, data-driven communications that enhance customer engagement, loyalty, and profitability.

Salary

Base: $86,000.00 - $160,000.00; Bonus/Equity: Not specified; Benefits: health insurance, tuition reimbursement, accident and life insurance, retirement savings plans

Skills & Requirements

Must-have

  • Develop and execute communication strategy
  • Drive personalization using data insights
  • Manage communications across digital channels
  • Ensure regulatory compliance and risk mitigation
  • Establish and monitor campaign KPIs
  • Champion new advanced technologies

Nice-to-have

  • Customer-centric approach
  • Cross-functional collaboration
  • Lead change management initiatives
  • Foster motivated high-performing culture

Key Requirements

  • 10+ years in marketing or customer communications
  • 5+ years in a leadership role within financial services
  • Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred) or equivalent experience

Work Rights

Not specified

Tailored Resume

Cover Letter