Campaign Director, Cio Persona

Workday

Pleasanton, California, USA
Primary location base pyy range: $170,600 usd - $2...
Hybrid (at least 50% of time spent in-office or field)
Global campaign strategy
Enterprise ai platform positioning
Cross-functional team leadership
Workday is seeking a Campaign Director for the CIO persona to lead its global campaign strategy targeting enterprise IT buyers. The role is senior-level and requires defining and executing integrated campaigns that convey Workday's value as an enterprise AI platform

Job Summary

  • The Campaign Director, CIO Persona is responsible for defining and driving Workday’s global go-to-market campaign for the enterprise IT buyer, positioning Workday as the enterprise AI platform and superintelligence for work across all touchpoints.
  • This role sits at the center of one of Workday’s most critical transformations: shaping how the market understands the convergence of platform, applications, AI, and agents into a single, cohesive story.
  • The Campaigns Center of Excellence (CCOE) leads Workday’s global campaign strategy—driving a consistent, integrated approach across regions, channels, and buyer personas.

Matching Summary

Match Score: 85

Workday is seeking a Campaign Director for the CIO persona to lead its global campaign strategy targeting enterprise IT buyers. The role is senior-level and requires defining and executing integrated campaigns that convey Workday's value as an enterprise AI platform.

Salary

Primary Location Base Pay Range: $170,600 USD - $255,800 USD; Additional US Location(s) Base Pay Range: $144,000 USD - $255,800 USD; If performed in Colorado, the pay range for this job is $151,600 - $227,400 USD

Skills & Requirements

Must-have

  • Global campaign strategy
  • Enterprise AI platform positioning
  • Cross-functional team leadership
  • Integrated multichannel GTM approach
  • CIO audience marketing

Nice-to-have

  • Sun-drenched optimism and drive
  • Courageous collaborators
  • Curious minds
  • Bold ideas and genuine care

Key Requirements

  • 10+ years of global B2B marketing or GTM campaigns
  • 5+ years in a complex, matrixed organization
  • 8-10+ years marketing to CIOs or technical buyers
  • Strong understanding of enterprise technology trends
  • Experience with B2B marketing tech stack

Work Rights

Not specified

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