Analytics Director, Goc

Wppmedia

Barranquilla, Colombia
On-site
Advanced analytics for business growth
Marketing measurement strategy
Actionable insights generation
Lead the strategy and execution of marketing measurement, transforming complex data into actionable insights

Job Summary

  • Lead the strategy and execution of marketing measurement, transforming complex data into actionable insights.
  • Oversee the design and implementation of advanced marketing measurement models such as MMM, MTA, and A/B testing.
  • Identify and evaluate new tools, technologies, and methodologies in analytics, measurement, and AI to enhance capabilities.

Matching Summary

Lead the strategy and execution of marketing measurement, transforming complex data into actionable insights.

Skills & Requirements

Must-have

  • Advanced analytics for business growth
  • Marketing measurement strategy
  • Actionable insights generation
  • Marketing Mix Modeling (MMM)
  • Multi-Touch Attribution (MTA)

Nice-to-have

  • AI and Generative AI adoption
  • Client relationship management
  • Thought leadership in measurement

Key Requirements

  • 10+ years of progressive experience
  • Bachelor's degree in quantitative field

Work Rights

Not specified

Tailored Resume

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