Senior Trade Marketing Manager

Abbott

Selangor, Malaysia
Omni-channel trade marketing plans
Brand awareness and strategy
Increase market share
Increase awareness, demand for and sales of Abbott products at the wholesaler, distributor, and retailer levels

Job Summary

  • Increase awareness, demand for and sales of Abbott products at the wholesaler, distributor, and retailer levels.
  • Increase market share in the market or channel and preferred supplier status throughout region.
  • Working collaboratively with cross-functional partners (Supply, Analytics) to optimize execution of omni-channel campaigns.

Matching Summary

Increase awareness, demand for and sales of Abbott products at the wholesaler, distributor, and retailer levels.

Skills & Requirements

Must-have

  • Omni-channel trade marketing plans
  • Brand awareness and strategy
  • Increase market share
  • Customer and consumer engagement
  • Planogram and shelf space execution
  • Digital marketing analytics tools

Nice-to-have

  • Strong relationship building
  • Customer insight skills
  • Comfort with complexity
  • Critical thinking and problem-solving
  • Strong storytelling and presentation skills
  • Cross-functional collaboration

Key Requirements

  • Proficient in marketing research and statistical analysis
  • Solid knowledge of digital marketing analytics tools

Work Rights

Not specified

Tailored Resume

Cover Letter