Marketing Manager

World Book Inc.

Chicago, IL, United States
Base: $75,000 - $85,000; bonus/equity: not specifi...
3+ years b2b or edtech marketing experience
Experience with salesforce and hubspot crm
Demand generation and multi-channel campaign execution
This role supports the acceleration of awareness, demand, and qualified pipeline growth for World Book's award-winning AI-enabled literacy platform ClassMate across schools and districts

Job Summary

  • This role supports the acceleration of awareness, demand, and qualified pipeline growth for World Book's award-winning AI-enabled literacy platform ClassMate across schools and districts.
  • The successful candidate will be a metrics-driven marketer who thrives on building full-funnel campaigns and partnering closely with Sales teams to tailor strategies for specific regions and buyer personas.
  • World Book offers a comprehensive benefits package including medical, dental, vision, and 401k matching alongside the stability of a long-standing brand paired with an evolving EdTech portfolio.

Matching Summary

This role supports the acceleration of awareness, demand, and qualified pipeline growth for World Book's award-winning AI-enabled literacy platform ClassMate across schools and districts.

Salary

Base: $75,000 - $85,000; Bonus/Equity: Not specified; Benefits: Medical, dental, vision, 401k matching

Skills & Requirements

Must-have

  • 3+ years B2B or EdTech marketing experience
  • Experience with Salesforce and HubSpot CRM
  • Demand generation and multi-channel campaign execution
  • SEO/SEM and digital campaign management
  • Email marketing and lead-nurture workflow expertise

Nice-to-have

  • Previous experience supervising a small team
  • Experience with Monday.com project management tool
  • Collaborative mindset with strong organizational skills
  • Ability to create educator-focused content

Key Requirements

  • Bachelor's degree in marketing, communications, or related field
  • 3+ years of B2B or EdTech marketing experience
  • Experience supporting sales teams serving K-12 schools or districts

Work Rights

Not specified

Tailored Resume

Cover Letter