Build a deep understanding of consumer and shopper groups and provide insights to the brand team to support planning and execution
Job Summary
Build a deep understanding of consumer and shopper groups and provide insights to the brand team to support planning and execution.
Accurately track Marketing budget and collaborate with the Marketing Manager to identify opportunities to optimise ROI.
Bacardi is committed to providing its Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, and well-being.
Matching Summary
Build a deep understanding of consumer and shopper groups and provide insights to the brand team to support planning and execution.
Skills & Requirements
Must-have
Consumer and shopper understanding
Budget management and activity planning
Integrated brand communication
Business performance management
Marketing budget tracking
Brand execution and implementation
Nice-to-have
Luxury and/or spirits experience
Proactively drives momentum
Independent mindset
Curious, creative, consumer-obsessed
Strong sense of popular culture
Key Requirements
2+ years of FMCG marketing experience
Degree in and/or professional Marketing qualifications