Senior Associate Athletic Director, Communications, Creative And Engagement Strategies

Graylyn

Winston-Salem, North Carolina, United States
**
8+ years collegiate or professional sports experience
Crisis management and spokesperson duties
Digital and social media strategy leadership
** Graylyn is seeking a Senior Associate Athletic Director for Communications, Creative, and Engagement Strategies to lead all athletics communications and creative initiatives. The role includes managing media relations, overseeing digital content, and enhancing fan engagement for Wake Forest Athletics. Candidates should possess extensive experience in sports communications and a strong background in public relations. **

Job Summary

  • This position provides strategic direction for all Athletics communications including video, graphic design, and photography for 18 intercollegiate sports.
  • The role serves as the primary spokesperson for crisis management and manages relationships with local, state, and national media representatives.
  • The incumbent oversees the fan experience, game presentation, and campus partnerships units to drive revenue and enhance the student-athlete and fan environment.

Matching Summary

Match Score: 75

** Graylyn is seeking a Senior Associate Athletic Director for Communications, Creative, and Engagement Strategies to lead all athletics communications and creative initiatives. The role includes managing media relations, overseeing digital content, and enhancing fan engagement for Wake Forest Athletics. Candidates should possess extensive experience in sports communications and a strong background in public relations. **

Skills & Requirements

Must-have

  • 8+ years collegiate or professional sports experience
  • Crisis management and spokesperson duties
  • Digital and social media strategy leadership
  • Media relations with print and broadcast outlets
  • Budget preparation and fiscal management knowledge
  • Supervision of creative and communications staff

Nice-to-have

  • FBS football or Power 4 basketball communications lead
  • Experience in marketing promotions and ticket sales
  • NIL brand integration strategy expertise
  • Strong interpersonal skills in diverse communities
  • Background in ACC and NCAA rules compliance

Key Requirements

  • Bachelor's degree required
  • Valid driver's license with good driving record
  • Ability to work evenings and weekends
  • Not eligible for visa sponsorship

Work Rights

Not specified

Tailored Resume

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