Marketing Segment Manager-business Banking & Hsa

Associated Bank

Base: $75,530.00 - $129,480.00 py; bonus/equity: n...
Not specified
Develop strategic marketing plans
Analyze customer and prospect data
Lead cross-functional teams
Associated Bank is seeking a Marketing Segment Manager for business banking and HSAs, responsible for developing strategic marketing plans that drive growth and enhance customer relationships. The ideal candidate will have a strong background in marketing, analytics, and finance, particularly within the banking sector

Job Summary

  • The role leads the development and execution of strategic marketing plans that drive growth and measurable results for business banking and HSA segments.
  • Candidates will partner with senior leaders to support strategic priorities and analyze customer data to optimize targeting strategies.
  • Associated Bank offers a comprehensive benefits package including retirement savings, paid volunteer time, and opportunities for career growth.

Matching Summary

Match Score: 85

Associated Bank is seeking a Marketing Segment Manager for business banking and HSAs, responsible for developing strategic marketing plans that drive growth and enhance customer relationships. The ideal candidate will have a strong background in marketing, analytics, and finance, particularly within the banking sector.

Salary

Base: $75,530.00 - $129,480.00 per year; Bonus/Equity: Not specified; Benefits: 401(k), Pension, PTO, Stock Purchase Plan

Skills & Requirements

Must-have

  • Develop strategic marketing plans
  • Analyze customer and prospect data
  • Lead cross-functional teams
  • Build business cases with ROI
  • Measure campaign performance

Nice-to-have

  • Strong analytical experience
  • Understanding market dynamics
  • Innovative approaches to acquisition
  • Collaborative team environment
  • Continuous learning culture

Key Requirements

  • Bachelor's degree in Marketing, Finance, or Data Analytics
  • 4+ years of experience in marketing, analytics, finance, or product roles
  • Experience within banking or financial services industry

Work Rights

Not specified

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