Brand Manager (Value) Secondment

McDonald's Australia

Thornleigh, NSW, Australia
Not specified; not specified; benefits include fle...
Hybrid
5+ years brand marketing experience
Qsr or retail industry background
Pricing principles and value architecture
McDonald's Australia is seeking a Brand Manager for a fixed-term role focused on executing national value campaigns. The ideal candidate should have significant experience in brand marketing, particularly in the QSR or retail sectors, and possess strong analytical and creative skills

Job Summary

  • This role leads the development and execution of national value campaigns that bring affordability to life for millions of Australians.
  • Candidates will work hand-in-hand with creative and media agency partners while turning customer data and insights into actionable opportunities.
  • The position offers a hybrid working model, professional development through LinkedIn Learning, and access to a 24/7 wellbeing partner.

Matching Summary

Match Score: 85

McDonald's Australia is seeking a Brand Manager for a fixed-term role focused on executing national value campaigns. The ideal candidate should have significant experience in brand marketing, particularly in the QSR or retail sectors, and possess strong analytical and creative skills.

Salary

Not specified; Not specified; Benefits include flexible work, volunteer leave, staff discounts, and wellbeing support

Skills & Requirements

Must-have

  • 5+ years brand marketing experience
  • QSR or retail industry background
  • Pricing principles and value architecture
  • First-party data segmentation strategies
  • Budget management and spend tracking

Nice-to-have

  • Creative excellence championing
  • Test-and-learn framework application
  • Cross-functional team coordination
  • Data-driven customer insights
  • Hybrid work environment adaptability

Key Requirements

  • Degree in marketing or related discipline
  • Minimum 5 years experience in brand marketing
  • Experience within QSR, retail, or consumer brands

Work Rights

Not specified

Tailored Resume

Cover Letter