Paid Media Senior Analyst

Rappi Com Mx

Mexico
Meta ads, tiktok business center, google ads
App campaigns optimization
Singular and appsflyer expertise
Your mission will be to lead the execution and optimization of large-scale campaigns on key platforms, ensuring efficient return on investment and pushing the boundaries of growth through the use of attribution and automation tools

Job Summary

  • Your mission will be to lead the execution and optimization of large-scale campaigns on key platforms, ensuring efficient return on investment and pushing the boundaries of growth through the use of attribution and automation tools.
  • As part of Rappi, you will be responsible for the integral management of Paid Media, leading strategy and execution of campaigns in Meta Ads, TikTok Business Center, and Google Ads (MCC), with a specific focus on App Campaigns.
  • We are looking for a person who stands out for their capacity and drive; you don't wait to be told what to do; you identify problems and propose solutions.

Matching Summary

Your mission will be to lead the execution and optimization of large-scale campaigns on key platforms, ensuring efficient return on investment and pushing the boundaries of growth through the use of attribution and automation tools.

Skills & Requirements

Must-have

  • Meta Ads, TikTok Business Center, Google Ads
  • App Campaigns optimization
  • Singular and Appsflyer expertise
  • Google Sheets and Excel advanced usage
  • AI tools for content and automation
  • Performance budget management

Nice-to-have

  • identifies problems and proposes solutions
  • natural and rapid adoption of new tools
  • understanding attribution models

Key Requirements

  • Graduated in Engineering, Economics, Administration or related fields
  • Demonstrable experience managing performance budgets
  • Advanced management of Appsflyer or Singular
  • Expert mastery of Google Sheets
  • Familiarity with Google MCS and Adverstanding platforms

Work Rights

Not specified

Tailored Resume

Cover Letter