This role is responsible for building and implementing the Miele international content strategy across all sales and media channels
Job Summary
This role is responsible for building and implementing the Miele international content strategy across all sales and media channels.
The successful candidate will lead a team of Content Managers while collaborating with Product Content teams and channel owners to ensure brand consistency.
Key duties include defining content KPIs, managing creative agencies, and introducing AI tools to drive efficiency in content production.
Matching Summary
This role is responsible for building and implementing the Miele international content strategy across all sales and media channels.
Skills & Requirements
Must-have
International content strategy development
Channel-specific content optimization
Team leadership and management
Cross-functional collaboration
Budget and resource management
Nice-to-have
AI and automation implementation experience
Premium brand background
Media planning or performance marketing
Strong networking skills
Excellent writing and editing abilities
Key Requirements
University degree in business studies or marketing
>5 years leadership experience in communication & content