The Assistant Manager, Digital Marketing will support and develop engaging copy for Melco's website in multiple languages, with an emphasis on Simplified Chinese
Job Summary
The Assistant Manager, Digital Marketing will support and develop engaging copy for Melco's website in multiple languages, with an emphasis on Simplified Chinese.
Key responsibilities include collaborating with cross-functional teams, conducting audience research, optimizing content for search engines, and maintaining brand voice consistency.
The role requires analyzing website performance metrics and staying updated on digital marketing and content creation trends for both China and international markets.
Matching Summary
The Assistant Manager, Digital Marketing will support and develop engaging copy for Melco's website in multiple languages, with an emphasis on Simplified Chinese.
Skills & Requirements
Must-have
Website content development
Brand voice consistency
SEO/GEO best practices
Multi-language copywriting
Content performance analysis
Nice-to-have
Understanding market trends
Staying updated on digital marketing trends
Cross-functional collaboration
Key Requirements
Minimum 5 years of experience
Bachelor’s degree in Marketing, Communications, Linguistics, or related field
Exceptional Simplified Chinese and English writing/editing skills