Deutsche Bank is seeking a Media and Web Analyst for its Private Clients division in Frankfurt, Germany. This role focuses on developing a comprehensive KPI framework for marketing performance, emphasizing the use of data analytics and visualization to drive decision-making
Job Summary
You are responsible for defining, consolidating, and governing a holistic KPI framework for Media, Web, and CX within the Private Banking division.
The role involves creating insightful dashboards and reports that enable data-driven decisions for Marketing and Sales stakeholders.
Deutsche Bank offers a comprehensive benefits package including mental health support, flexible working models, and financial security plans.
Matching Summary
Match Score: 85
Deutsche Bank is seeking a Media and Web Analyst for its Private Clients division in Frankfurt, Germany. This role focuses on developing a comprehensive KPI framework for marketing performance, emphasizing the use of data analytics and visualization to drive decision-making.
Skills & Requirements
Must-have
Marketing Media Web Analytics experience
KPI Framework definition and governance
Data Visualization with Power BI or Tableau
Predictive and AI-driven analytics implementation
CLV model understanding and application
Nice-to-have
Strong stakeholder communication skills
Experience with Search and Paid media logics
Fluency in German and English languages
Collaborative team-oriented mindset
Key Requirements
Completed university degree in Marketing, Media, Communication, or Economics
Proven experience in marketing, media, and web analytics