This critical role will lead the marketing organization in the design, implementation, and scaling of a world-class cross-functional UTM governance framework
Job Summary
This critical role will lead the marketing organization in the design, implementation, and scaling of a world-class cross-functional UTM governance framework.
We are looking for an experienced Marketing Operations professional who understands that UTMs are the "connective tissue" of marketing performance.
Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.
Matching Summary
This critical role will lead the marketing organization in the design, implementation, and scaling of a world-class cross-functional UTM governance framework.
Salary
Base: $117,400 - $177,600 annually; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
UTM governance framework
Standardized UTM naming convention
Centralized UTM generator
Data integrity dashboards
Recurring audits and remediation
Translate business needs to tracking requirements
Nice-to-have
Thrive in ambiguity
Lead through influence
Turn fragmented data into advantage
Innate sense of learning
Familiarity with privacy principles
Key Requirements
7+ Years in Marketing or Advertising Operations
Expert Taxonomy Design
Web Analytics Mastery (GA4 or Adobe Analytics)
Automation & Tooling Savvy
Data Integrity & Audit Rigor
Exceptional stakeholder influence
Project Management experience
Excellent writer with strong communication skills
Work independently and deal with ambiguity
Familiarity with privacy and information security principles