Fan Engagement Lead

Sony Music Entertainment

Florida, United States
On-site
Multi-channel marketing plans
Social media strategy
Audience insights
Sony Music Entertainment is seeking a Fan Engagement Lead to enhance fan interaction through innovative marketing strategies. The role involves overseeing fan engagement initiatives, developing multi-channel marketing plans, and collaborating with various teams to leverage audience insights

Job Summary

  • Oversee fan engagement strategy for the region inclusive of fan acquisition and engagement, privacy and BLA coordination and processes, creator strategy, and partner development.
  • Lead, coach, and mentor hub team members by providing guidance on strategy execution, testing frameworks, and creative delivery.
  • Stay ahead of social, streaming, and fan culture trends by identifying new platform activations, influencer partnerships, and creative formats.

Matching Summary

Match Score: 85

Sony Music Entertainment is seeking a Fan Engagement Lead to enhance fan interaction through innovative marketing strategies. The role involves overseeing fan engagement initiatives, developing multi-channel marketing plans, and collaborating with various teams to leverage audience insights.

Skills & Requirements

Must-have

  • Multi-channel marketing plans
  • Social media strategy
  • Audience insights
  • Content creation
  • Performance monitoring

Nice-to-have

  • Fandom culture trends
  • Influencer partnerships
  • Creative formats
  • Collaborative community

Key Requirements

  • Bachelor's degree in business administration, marketing, or related field
  • 5-8+ years of relevant experience
  • 2+ years of leadership experience
  • Proficiency with CRM, paid media platforms, and analytics tools
  • Bilingual English and Spanish preferred

Work Rights

Not specified

Tailored Resume

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