Intercom is seeking a Principal Product Marketing Manager to own the narratives that shape how the company wins in the AI customer service market
Job Summary
Intercom is seeking a Principal Product Marketing Manager to own the narratives that shape how the company wins in the AI customer service market.
The role involves driving impact by creating purpose-built field narratives, defining sales plays, and operationalizing competitive strategies to help the team execute with confidence.
Candidates must demonstrate the ability to move at the pace of rapid product shipping while maintaining high-quality messaging and strategic depth.
Matching Summary
Intercom is seeking a Principal Product Marketing Manager to own the narratives that shape how the company wins in the AI customer service market.
Skills & Requirements
Must-have
7+ years in B2B SaaS product marketing
End-to-end competitive strategy ownership
Field narrative creation and execution
Sales enablement and training development
AI customer service market knowledge
Nice-to-have
Strong editorial judgment and writing precision
Systems thinking for framework building
Fluency with AI tools in daily work
Ability to write for diverse personas
Ambitious and competitive mindset
Key Requirements
7+ years experience in product marketing or competitive intelligence
Proven track record owning competitive strategy end-to-end
Experience operating in fast-paced B2B SaaS environments