The Marketing Automation Sr. Analyst is responsible for designing, building and managing Marketing Automation platform for the 3M business groups
Job Summary
The Marketing Automation Sr. Analyst is responsible for designing, building and managing Marketing Automation platform for the 3M business groups.
This role handles multiple requests of moderate to complex in scope and is responsible for lead generation, developing solutions on product information operations, channel and e-commerce content marketing, and customer insights within CRM platform(s).
Key responsibilities include creating, building, testing, and managing automated marketing campaigns, developing emails and landing pages, and managing contact lists while complying to 3M standards.
Matching Summary
The Marketing Automation Sr. Analyst is responsible for designing, building and managing Marketing Automation platform for the 3M business groups.
Skills & Requirements
Must-have
Marketing Automation platform
Eloqua
HTML, CSS, and JavaScript
Lead generation and management
Email Marketing, Website Forms, Landing Pages
Contact Management and Segmentation
Nice-to-have
Customer insights within CRM
Project management and leadership
Process improvement and standardization
Data cleanliness and accuracy
Adapt to global work processes
Key Requirements
Bachelor’s degree
2-3 years experience in any Marketing Automation platform
At least 3 years working knowledge of HTML, CSS, and JavaScript
Advanced experience in Eloqua is a must
Familiarity on Workfront, Salesforce, Excel and Microsoft Office Suite
2-3 years of equivalent work experience in Digital Marketing
Demonstrated ability to manage concurrent projects