Paid Social Media Specialist (temporary), Salt Lake City, Ut

Western Governors University

Salt Lake City, Ut, US
Pyy range: $73,000.00 - $109,400.00; bonus/equity:...
Full-time regular, 40 hours per week (not specified if remote or onsite)
Paid social media campaign management
Meta ads manager
Linkedin campaign manager
Western Governors University is seeking a Paid Social Media Specialist to enhance brand awareness and engagement through targeted paid media campaigns. The role focuses on executing performance-driven social media strategies across various platforms, collaborating closely with marketing teams, and managing influencer partnerships

Job Summary

  • WGU is seeking a results-driven Paid Social Media Specialist to elevate institutional brand awareness, strengthen reputation, and expand thought leadership visibility through ongoing and net new paid amplification strategies.
  • This role is execution focused and performance accountable, identifying high performing organic content and strategically boosting it to priority audiences, while also developing and managing paid influencer partnerships.
  • The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders.

Matching Summary

Match Score: 85

Western Governors University is seeking a Paid Social Media Specialist to enhance brand awareness and engagement through targeted paid media campaigns. The role focuses on executing performance-driven social media strategies across various platforms, collaborating closely with marketing teams, and managing influencer partnerships.

Salary

Pay Range: $73,000.00 - $109,400.00; Bonus/Equity: Not specified; Benefits: medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

Skills & Requirements

Must-have

  • Paid social media campaign management
  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • YouTube Ads
  • TikTok Ads Manager
  • Paid influencer campaign execution

Nice-to-have

  • Mission-driven institutions
  • Thought leadership amplification
  • Brand lift studies
  • Awareness measurement tools

Key Requirements

  • 5 to 8 years of hands-on paid social media experience
  • Expertise managing campaigns across Meta, LinkedIn, YouTube, and TikTok
  • Proven experience executing paid influencer campaigns
  • Strong understanding of brand awareness metrics
  • Experience managing monthly paid budgets of $30,000 or more preferred

Work Rights

Not specified

Tailored Resume

Cover Letter