Director Of Commercial Strategy & Marketing (welo)
welo
Columbus, OH, USA
Remote
End-to-end growth agenda
Performance marketing and media
Customer experience and journeys
welo is on a mission to build the new generation of digital telco in the US, aiming to redefine the standard for new generation consumers
Job Summary
welo is on a mission to build the new generation of digital telco in the US, aiming to redefine the standard for new generation consumers.
This role will own and oversee the growth agenda end-to-end, including strategies, positioning, performance marketing, brand narrative, customer experience, and channels.
You will lead a multidisciplinary squad of approximately 8 experts, fostering a high-performance, ownership-driven, and experimentation culture.
Matching Summary
welo is on a mission to build the new generation of digital telco in the US, aiming to redefine the standard for new generation consumers.
Skills & Requirements
Must-have
end-to-end growth agenda
performance marketing and media
customer experience and journeys
brand narrative and positioning
social media and influencer marketing
marketing technology and AI
Nice-to-have
lateral leadership without direct authority
agile squad leadership
category-challenging brand building
start-up mode thrive
experimentation and accountability
Key Requirements
10-15+ years in marketing, growth, or commercial leadership
Proven track record scaling a digital-first brand
Experience in telecom, connectivity, or subscription industries preferred
Experience launching or scaling in the U.S. market
Bachelor's or Master's degree in communication/marketing or related field