Pbtb | Senior Manager, Digital & Perfomance Marketing
Prudential
Kuala Lumpur, Malaysia
Digital marketing strategy
Performance marketing
Social media strategy
Prudential’s purpose is to be partners for every life and protectors for every future, creating a culture where diversity is celebrated and inclusion is assured
Job Summary
Prudential’s purpose is to be partners for every life and protectors for every future, creating a culture where diversity is celebrated and inclusion is assured.
Lead and drive the organisation’s social, digital, web and performance marketing strategy to build a cohesive, data-driven, customer-centric digital ecosystem.
Align digital initiatives to brand direction and partner with Product, Acquisition, IT, Customer and other teams for cohesive execution.
Matching Summary
Prudential’s purpose is to be partners for every life and protectors for every future, creating a culture where diversity is celebrated and inclusion is assured.
Skills & Requirements
Must-have
digital marketing strategy
performance marketing
social media strategy
web management
SEO/SEM
paid media
lead generation
Nice-to-have
data-driven decision-making
customer-centric digital ecosystem
brand relevance
continuous optimisation
innovation and future readiness
Key Requirements
Bachelor’s degree in Marketing, Communications, Business or related field
5–8 years’ experience in digital marketing roles
Strong stakeholder management and communication skills