Execute the creation, configuration, and sending of email communications, ensuring correct segmentation, personalization, and deployment in defined tools
Job Summary
Execute the creation, configuration, and sending of email communications, ensuring correct segmentation, personalization, and deployment in defined tools.
Implement, update, and maintain content in CMS for websites and landing pages, guaranteeing up-to-date information aligned with brand guidelines.
Coordinate with business areas (marketing, commercial, product, CX, legal, technology) to execute digital communication requirements.
Matching Summary
Execute the creation, configuration, and sending of email communications, ensuring correct segmentation, personalization, and deployment in defined tools.
Skills & Requirements
Must-have
HTML for email marketing and web
CMS content management
Email marketing platforms
Digital content creation and optimization
Technical and functional QA
Nice-to-have
Collaboration with business areas
Identification of improvement opportunities
Basic CSS knowledge
Key Requirements
HTML applied to email marketing and web
Manejo de CMS
Email marketing platforms
Basic CSS knowledge
Email testing and preview tools
Interpretation of basic digital performance metrics