Customer Lifecycle Marketing Automation Manager

Disney Streaming

Santa Monica, CA, USA
Base: $102,500 - $140,900 (santa monica, ca) or $1...
Salesforce marketing cloud account engagement (pardot)
B2b marketing for smbs and agencies
Automated and trigger-based email programs
Leverage Salesforce and Marketing Cloud Account Engagement (Pardot) to design, test, execute, and optimize automated and trigger-based email programs supporting advertiser engagement across the full lifecycle

Job Summary

  • Leverage Salesforce and Marketing Cloud Account Engagement (Pardot) to design, test, execute, and optimize automated and trigger-based email programs supporting advertiser engagement across the full lifecycle.
  • Partner with cross-functional teams to translate business goals into scalable marketing automation programs and create/maintain reports and dashboards in Salesforce to monitor campaign performance.
  • Serve as Marketing liaison with Product and Engineering to drive new features, enhance automation, and optimize MCAE–Salesforce integration, driving continued innovation in marketing programs.

Matching Summary

Leverage Salesforce and Marketing Cloud Account Engagement (Pardot) to design, test, execute, and optimize automated and trigger-based email programs supporting advertiser engagement across the full lifecycle.

Salary

Base: $102,500 - $140,900 (Santa Monica, CA) or $107,400 - $147,600 (New York, NY); Bonus/Equity: May be provided; Benefits: Full range of medical, financial, and/or other benefits

Skills & Requirements

Must-have

  • Salesforce Marketing Cloud Account Engagement (Pardot)
  • B2B Marketing for SMBs and Agencies
  • Automated and trigger-based email programs
  • Customer lifecycle marketing automation
  • Marketing automation best practices
  • CRM integrations

Nice-to-have

  • Digital media or entertainment organization
  • Advertising sales focus
  • Positive attitude
  • Ability to work independently

Key Requirements

  • 5+ years hands-on experience in customer lifecycle marketing automation
  • Experience in B2B Marketing for SMBs and Agencies
  • Extensive knowledge of marketing automation best practices
  • Ability to provide strategic, data-driven recommendations
  • Experience translating customer needs into platform features
  • Working knowledge of enterprise-grade solutions
  • Best practices for data management, segmentation, and personalization
  • Outstanding project management skills
  • Excellent interpersonal skills

Work Rights

Not specified

Tailored Resume

Cover Letter