Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive growth and adoption of their Marketplace, a key part of their partner ecosystem. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner marketing and demand generation, and will possess strong analytical and storytelling skills
Job Summary
This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace ecosystem.
The position requires designing and executing co-marketing programs with priority partners to increase customer discovery of solutions.
Workday offers a flexible work approach requiring at least 50% time in-office or field to deepen connections and maintain community.
Matching Summary
Match Score: 85
Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive growth and adoption of their Marketplace, a key part of their partner ecosystem. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner marketing and demand generation, and will possess strong analytical and storytelling skills.
Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Partner ecosystem or marketplace marketing
Pipeline and revenue impact delivery
Co-marketing program design and execution
Funnel performance and conversion optimization
Nice-to-have
Experience with cloud ecosystems like AWS or Salesforce
Strong storytelling and cross-functional collaboration skills
Hands-on experimentation and A/B testing expertise
Ability to translate technical solutions into value propositions
Sun-drenched optimism and courageous collaboration style
Key Requirements
8+ years of B2B SaaS marketing experience
Proven track record delivering measurable pipeline impact