Rapp is seeking a Senior Strategist (CRM) in Malaysia to lead data-driven CRM strategies, optimize customer journeys, and enhance client relationships. The ideal candidate should have 6-8 years of experience in CRM strategy, with a strong knowledge of Salesforce Marketing Cloud and excellent leadership skills
Job Summary
Lead and ensure consistency in data-driven decision making and strategy formulation within the team and across all regional and local market CRM initiatives.
Design, draft, and maintain Integrated Customer Journey Management (ICJM) blueprints, identifying key opportunities across the Lead-to-Loyalty funnel to drive conversion, retention, and win-back strategies.
Act as a key consultant for client counterparts, providing thought leadership on CRM trends and regional best practices, while also coaching and guiding more junior members of the CRM team.
Matching Summary
Match Score: 85
Rapp is seeking a Senior Strategist (CRM) in Malaysia to lead data-driven CRM strategies, optimize customer journeys, and enhance client relationships. The ideal candidate should have 6-8 years of experience in CRM strategy, with a strong knowledge of Salesforce Marketing Cloud and excellent leadership skills.
Skills & Requirements
Must-have
CRM strategy formulation
Integrated Customer Journey Management blueprints
Lifecycle optimization
Dynamic content strategies
Salesforce Marketing Cloud familiarity
Data-driven insights
A/B testing frameworks
Nice-to-have
Agency experience
Project management experience
High-consideration industries background
Storytelling ability
Collaborative in agile approaches
Can-do attitude
Key Requirements
6-8 years CRM strategy/CX management experience
Familiarity with SFMC Journey Builder, Email Studio, Audience Builder
Familiarity with Marketo, Adobe Experience Cloud, Hubspot