Director, Brand Management, Stills, Hong Kong & Taiwan

Coca-Cola HBC AG

Taipei, Taiwan
Hybrid
Stills portfolio growth agenda
Consumer-centric brand plans
Commercially viable activation programs
Coca-Cola HBC AG is seeking a Director of Brand Management for the Stills portfolio in Hong Kong and Taiwan. The role focuses on developing growth strategies, managing brand equity, and driving innovation while collaborating with various teams in a hybrid work environment

Job Summary

  • Lead the development of short-, mid-, and long-term growth strategies and business plans for the Stills portfolio across Hong Kong and Taiwan.
  • Translate consumer insights, shopper behavior, and market diagnostics into focused portfolio strategies, innovation pipelines, and integrated marketing plans.
  • Partner closely with bottling, commercial, and cross-functional teams to align brand strategies with customer plans and marketplace realities.

Matching Summary

Match Score: 85

Coca-Cola HBC AG is seeking a Director of Brand Management for the Stills portfolio in Hong Kong and Taiwan. The role focuses on developing growth strategies, managing brand equity, and driving innovation while collaborating with various teams in a hybrid work environment.

Skills & Requirements

Must-have

  • Stills portfolio growth agenda
  • Consumer-centric brand plans
  • Commercially viable activation programs
  • Holistic consumer marketing experience
  • Innovation pipeline management

Nice-to-have

  • Agile and curious mindset
  • Collaborative cross-functional partnerships
  • Continuous learning and improvement

Key Requirements

  • Degree qualified in Business with Marketing Major
  • Proven track record of leading complex projects
  • Fluent verbal and written English & Mandarin

Work Rights

Not specified

Tailored Resume

Cover Letter