Lead the development and integration of marketing intelligence related AI programs to enhance competitive positioning, data analytics, customer segmentation, and marketing effectiveness
Job Summary
Lead the development and integration of marketing intelligence related AI programs to enhance competitive positioning, data analytics, customer segmentation, and marketing effectiveness.
Drive data analytics programs and dashboards to identify business opportunities through customer segmentation and commercial win-loss analysis, optimizing key metrics for order intake success.
Support strategic commercial initiatives by collaborating across business unit marketing, product management, and sales teams to drive business priorities and improve category strategies.
Matching Summary
Lead the development and integration of marketing intelligence related AI programs to enhance competitive positioning, data analytics, customer segmentation, and marketing effectiveness.
Skills & Requirements
Must-have
AI integration in marketing analytics
Qlikview/Qliksense and/or Power BI
SQL coding experience
Data quality and consistency standards
Analyze market trends and competitor activities
Cross-team collaboration in matrix environment
Nice-to-have
Growth mindset and outcome driven thinking
Hospital Patient Monitoring knowledge
Independent outcome driven thinking
Key Requirements
Master's degree in analytics, marketing or business
At least 5 years of relevant working experience
Experience with new IT platforms/dashboarding software
Advanced Microsoft Excel and Power Point skills
Ability to organize, clean and interpret large datasets