Principal, Workday Marketplace Marketing Lead

Workday

Not specified; not specified; not specified
**
8+ years b2b saas marketing experience
Partner ecosystem and marketplace marketing
Pipeline and revenue impact delivery
** Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive the marketing strategy for its Marketplace, which connects customers with partner-built applications. The ideal candidate should have over eight years of experience in B2B SaaS marketing, particularly in partner marketing, and possess strong analytical skills to measure the impact of marketing initiatives. **

Job Summary

  • This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace ecosystem.
  • The position requires blending partner marketing, product marketing, and performance marketing to increase customer discovery of partner solutions.
  • Workday offers a flexible work approach requiring at least 50% time in-office or with customers/partners while providing tools for long-term growth.

Matching Summary

Match Score: 75

** Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive the marketing strategy for its Marketplace, which connects customers with partner-built applications. The ideal candidate should have over eight years of experience in B2B SaaS marketing, particularly in partner marketing, and possess strong analytical skills to measure the impact of marketing initiatives. **

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • 8+ years B2B SaaS marketing experience
  • Partner ecosystem and marketplace marketing
  • Pipeline and revenue impact delivery
  • Co-marketing program execution
  • Funnel performance optimization

Nice-to-have

  • Cloud ecosystem co-marketing experience
  • Integrated campaign management across channels
  • Conversion optimization experimentation
  • Strong storytelling and writing skills
  • Cross-functional collaboration in large orgs

Key Requirements

  • 8+ years B2B SaaS marketing experience
  • Proven pipeline or revenue impact delivery
  • Experience with technology marketplaces

Work Rights

Not specified

Tailored Resume

Cover Letter