UOB is a leading bank in Asia with a global network spanning 19 countries and territories, emphasizing values of honor, enterprise, unity, and commitment
Job Summary
UOB is a leading bank in Asia with a global network spanning 19 countries and territories, emphasizing values of honor, enterprise, unity, and commitment.
The role involves conceptualizing and executing digital marketing campaigns to increase customer adoption and engagement with mobile and internet banking services.
The position requires collaboration with multiple internal and external stakeholders to ensure compliance, consistent communication, and effective reporting to senior management.
Matching Summary
UOB is a leading bank in Asia with a global network spanning 19 countries and territories, emphasizing values of honor, enterprise, unity, and commitment.
Skills & Requirements
Must-have
Digital customer acquisition planning
Campaign management for mobile banking
Customer journey and experience focus
Data-driven marketing analytics
Stakeholder management across departments
Compliance with regulatory policies
Reporting and performance measurement
Nice-to-have
Use of A/B testing and funnel tracking
Internal training and education delivery
Cross-functional collaboration skills
Key Requirements
University Bachelor degree
Experience with analytics tools like Qlik and Adobe Analytics
Knowledge of Microsoft Office and JIRA/Confluence
Understanding of regulatory compliance in digital banking