Crm Manager: Loyalty And Customer Journeys

Royal London

**
3+ years in crm or loyalty marketing
Experience with salesforce marketing cloud
Strong understanding of customer journey design
** Royal London is seeking a CRM Manager for their Loyalty and Customer Journeys program to optimize member communications and enhance customer engagement. The ideal candidate should have over three years of experience in CRM or loyalty marketing, preferably in hospitality or related fields, and be proficient in using CRM platforms like Salesforce Marketing Cloud. **

Job Summary

  • The CRM Manager will design and execute member communications for a global loyalty program.
  • This role involves optimizing customer journeys to enhance engagement and retention.
  • The company offers ongoing training programs and a supportive workplace culture.

Matching Summary

Match Score: 75

** Royal London is seeking a CRM Manager for their Loyalty and Customer Journeys program to optimize member communications and enhance customer engagement. The ideal candidate should have over three years of experience in CRM or loyalty marketing, preferably in hospitality or related fields, and be proficient in using CRM platforms like Salesforce Marketing Cloud. **

Skills & Requirements

Must-have

  • 3+ years in CRM or loyalty marketing
  • Experience with Salesforce Marketing Cloud
  • Strong understanding of customer journey design

Nice-to-have

  • Proactive and detail-oriented
  • Ability to build performance dashboards
  • Knowledge of SQL or HTML/AMPscript

Key Requirements

  • Strong communication skills
  • Experience with A/B testing
  • Knowledge of GDPR and PECR regulations

Work Rights

Not specified

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