Lead Digital Tools & Marketing Operations (m/w/d) - Berlin
Viessmann Climate Solutions, as part of Carrier Global Corporation
Berlin, Germany
Fully remote
Digital web tools
Landing pages
Tracking and consent management
As a Lead Digital Tools & Marketing Operations, you will be responsible for the strategic performance and conversion rate optimization, UI/UX, and mobile optimization of our European digital tools, landing pages, and websites
Job Summary
As a Lead Digital Tools & Marketing Operations, you will be responsible for the strategic performance and conversion rate optimization, UI/UX, and mobile optimization of our European digital tools, landing pages, and websites.
You will lead a team of three within the Digital Sales & Marketing Operations area, responsible for A/B Testing, forms, landing pages, consent management, and tag management.
The company offers a permanent position in a successful company with flexible working hours, remote work options, full project responsibility, and opportunities for personal and professional development.
Matching Summary
As a Lead Digital Tools & Marketing Operations, you will be responsible for the strategic performance and conversion rate optimization, UI/UX, and mobile optimization of our European digital tools, landing pages, and websites.
Skills & Requirements
Must-have
Digital Web Tools
Landing Pages
Tracking and Consent Management
Performance and Conversion Rate Optimization
A/B Testing
Tag Management
Nice-to-have
Analytical and solution-oriented
Dynamic international marketing environment
Passion for energy transition
Team leadership experience
Key Requirements
Experience in leading teams
Degree in Marketing, Business Administration, Computer Science, or similar