Manager, Mainstreet Product Marketing (hybrid)

Capital One

McLean, VA, US
Mclean, va: $151,900 - $173,400; new york, ny: $16...
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Product marketing strategy
Acquisition journeys
Marketing test frameworks
** Capital One is seeking a Manager for Mainstreet Product Marketing to drive product marketing strategy for credit card applications and experiences. The role involves collaboration across teams to optimize marketing tactics and enhance customer engagement, requiring a strong background in product marketing and a data-driven approach. **

Job Summary

  • This individual will curate acquisitions experiences that meet the needs of the everyday consumer looking to access credit and earn rewards.
  • The marketer will be a member of the Mainstreet Product Marketing team which is responsible for managing the product positioning for credit cards & applications, developing acquisition journeys to help customers find the right product for their lifestyle.
  • Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.

Matching Summary

Match Score: 75

** Capital One is seeking a Manager for Mainstreet Product Marketing to drive product marketing strategy for credit card applications and experiences. The role involves collaboration across teams to optimize marketing tactics and enhance customer engagement, requiring a strong background in product marketing and a data-driven approach. **

Salary

McLean, VA: $151,900 - $173,400; New York, NY: $165,700 - $189,200; Richmond, VA: $138,100 - $157,700; Bonus/Equity: performance based incentive compensation; Benefits: comprehensive, competitive, and inclusive set of health, financial and other benefits

Skills & Requirements

Must-have

  • product marketing strategy
  • acquisition journeys
  • marketing test frameworks
  • creative briefs
  • KPI optimization

Nice-to-have

  • innovative
  • naturally curious
  • highly effective communicator
  • skilled relationship-builder
  • pushes the boundaries

Key Requirements

  • Bachelor’s Degree or Military Experience
  • At least 5 years of experience in product marketing or multi-channel digital marketing
  • At least 5 years of experience developing marketing test frameworks, driving optimization plans and strategy
  • At least 5 years of experience managing marketing intent, partnering with creative and channel teams, and developing strategies and briefs
  • At least 3 years of experience in marketing for financial services or another highly regulated industry
  • At least 2 years of formal or informal management experience

Work Rights

Not specified

Tailored Resume

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