This position leads enterprise-wide efforts to strengthen visibility, reach and reputation for Dell Medical School
Job Summary
This position leads enterprise-wide efforts to strengthen visibility, reach and reputation for Dell Medical School.
The Director of Digital Engagement sets and drives digital strategy spanning paid and organic campaigns, cross-platform advertising, enterprise social media, analytics/insights, and platform optimization.
The role ensures that digital engagement strategies are aligned with patient access and clinical priorities, leveraging SEO and GEO best practices to maximize visibility.
Matching Summary
This position leads enterprise-wide efforts to strengthen visibility, reach and reputation for Dell Medical School.
Salary
$169,000+ depending on qualifications
Skills & Requirements
Must-have
digital marketing strategy
social media strategy
web experience management
CRM/CDP integration
performance measurement and reporting
emerging digital trends
Nice-to-have
user-centered digital engagement
patient access alignment
clinical priorities integration
generative AI application
Key Requirements
Bachelor’s degree in marketing, communications, digital media or related field
At least seven years of progressively responsible experience
Demonstrated leadership experience managing digital strategy, teams and platforms
Proficiency with Adobe Experience Manager, Customer Data Platform and digital campaign management tools
Experience administering and optimizing CRM systems
Strong project management and organizational skills