Direct Marketing Manager

AIG Seguros México

Mexico City, Mexico
Digital direct marketing campaign execution
Hunter and farming activities for partners
Cross-selling and up-selling strategies
The role involves executing digital direct marketing strategies to close new commercial agreements and maximize revenue from existing sponsors

Job Summary

  • The role involves executing digital direct marketing strategies to close new commercial agreements and maximize revenue from existing sponsors.
  • Candidates must balance multiple stakeholders, use data analytics to drive campaign execution, and take ownership of key outcomes including KPI achievement.
  • AIG offers a comprehensive Total Rewards Program focused on health, wellbeing, financial security, and professional development for its employees.

Matching Summary

The role involves executing digital direct marketing strategies to close new commercial agreements and maximize revenue from existing sponsors.

Skills & Requirements

Must-have

  • Digital direct marketing campaign execution
  • Hunter and farming activities for partners
  • Cross-selling and up-selling strategies
  • Campaign analysis using quantitative tools
  • P&L management for campaigns
  • Bilingual communication in Spanish and English

Nice-to-have

  • Strategic thinking and innovation
  • Continuous learning attitude
  • Ability to work under pressure
  • Collaborative team player
  • Out of the box thinking

Key Requirements

  • Minimum bachelor's degree (MBA preferred)
  • Minimum 3 years experience in Insurance or Financial Services
  • Strong analytical and customer management skills

Work Rights

Not specified

Tailored Resume

Cover Letter