Senior Manager, Frontline Marketing Sparkling Flavors, Sprite & Schweppes- Türkiye

Coca-Cola HBC AG

Istanbul, Türkiye
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Brand strategy transformation
Consumer and shopper activation
Dme management
** Coca-Cola HBC AG is seeking a Senior Manager for Frontline Marketing focused on Sparkling Flavors, specifically Sprite and Schweppes, in Istanbul, Türkiye. The role involves leading brand strategy and marketing activation projects, requiring strong collaboration across various teams and a deep understanding of market insights. **

Job Summary

  • Primary responsibility is driving vertical integration of projects through transformation of brand strategies/campaigns to actionable and measurable activation plans on both consumer and shopper fronts.
  • Assume project leader role facilitating collective genius and collaboration among various teams and oversee the execution of national/regional/channel/account specific promotions.
  • Bring a holistic understanding-based brand analytics and own local insights to feed into effective strategy articulation and activation planning.

Matching Summary

Match Score: 75

** Coca-Cola HBC AG is seeking a Senior Manager for Frontline Marketing focused on Sparkling Flavors, specifically Sprite and Schweppes, in Istanbul, Türkiye. The role involves leading brand strategy and marketing activation projects, requiring strong collaboration across various teams and a deep understanding of market insights. **

Skills & Requirements

Must-have

  • Brand Strategy Transformation
  • Consumer and Shopper Activation
  • DME Management
  • Local Market Insights
  • Cross-functional Collaboration

Nice-to-have

  • Agile Development
  • Growth Mindset
  • Inclusive Culture
  • Continuous Learning

Key Requirements

  • Relevant degree in Marketing
  • Marketing activation and leadership experience
  • Business, commercial and financial acumen
  • Experience working with The Coca-Cola Company external partners
  • Experience working in cross-functional and cross-geographical teams

Work Rights

Not specified

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