Associate Director, Analytics

WPP Media Australia & New Zealand

London, United Kingdom
On-site
Strong statistical analysis skills
Proficiency in sql and r/python
Experience with media lift studies
The role involves partnering with the Global Analytics lead to develop and communicate global measurement frameworks to local teams

Job Summary

  • The role involves partnering with the Global Analytics lead to develop and communicate global measurement frameworks to local teams.
  • Candidates will work with a leading travel brand to harness data and improve campaign performance through AI-driven solutions.
  • The position offers full access to Google Cloud Platform, an integrated AI platform, and training opportunities within an award-winning team.

Matching Summary

The role involves partnering with the Global Analytics lead to develop and communicate global measurement frameworks to local teams.

Skills & Requirements

Must-have

  • Strong statistical analysis skills
  • Proficiency in SQL and R/Python
  • Experience with media lift studies
  • Ability to present complex data insights
  • Project management experience

Nice-to-have

  • Experience with Google Cloud Platform
  • Knowledge of digital ad platform APIs
  • Understanding of SA360 and DV360 tools
  • European language proficiency
  • Mentorship and leadership capabilities

Key Requirements

  • Degree in Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science
  • Experience in analytics, measurement, or data science
  • Deep understanding of marketing objectives and testing plans

Work Rights

Not specified

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