KONE Bulgaria is seeking a Product Marketing Manager based in Shanghai, China, to oversee the competitiveness and strategic direction of a designated product range. The role involves collaboration with various stakeholders to define product characteristics, manage lifecycle processes, and ensure effective market positioning
Job Summary
The Product Marketing Manager is accountable for the market competitiveness and lifecycle management of the designated product range/portfolio globally or in the area.
The role involves leading product strategy, prioritizing product requirements, driving cost reduction actions, and supporting product development and sales activities.
KONE fosters an innovative and collaborative culture focused on employee engagement, sustainability, ethical business practices, and work-life balance.
Matching Summary
Match Score: 85
KONE Bulgaria is seeking a Product Marketing Manager based in Shanghai, China, to oversee the competitiveness and strategic direction of a designated product range. The role involves collaboration with various stakeholders to define product characteristics, manage lifecycle processes, and ensure effective market positioning.
Skills & Requirements
Must-have
Product range/portfolio lifecycle management
Market competitiveness accountability
Product strategy and roadmap leadership
Cross-functional stakeholder engagement
Competitor intelligence analysis
Product business case development
Technical and business KPI tracking
Nice-to-have
Customer interface participation
Sustainability and ethical business practices
Collaborative working culture
Employee engagement focus
Support for sales and marketing needs
Global and area-level product management
Key Requirements
Experience in product lifecycle management
Knowledge of product portfolio volumes and market trends