Job Summary

• Base, Coinbase's Ethereum Layer 2 blockchain, is seeking a Social Lead to own and evolve its social presence across platforms, shaping online representation from daily conversations to ecosystem storytelling.
• The role involves developing social strategy, creating high-impact content, engaging with builders and the crypto community, and partnering with internal teams to highlight initiatives and maintain Base's voice.
• Key responsibilities include leading the social team, crafting engaging content, amplifying ecosystem projects, and planning social campaigns for major announcements and events.

Matching Summary

Salary

$170,765 - $200,900 USD

Skills & Requirements

Key Requirements

• 6+ years managing social media or digital content
• Experience running teams and content strategy
• Deep familiarity with crypto culture and platforms
• Ability to craft clear and culturally relevant posts
• Experience using analytics to inform strategy
• Ability to manage multiple initiatives simultaneously

Work Rights