Director Of Trade Shows & Third Party Events

Workday

Pleasanton, CA, USA
Primary location base pyy range: $195,000 usd - $2...
Hybrid (50% in-office/field and 50% remote)
Strategic third party events and tradeshows
Event strategy frameworks
Marketing automation and crm tools
Workday is seeking a Director of Trade Shows & Third Party Events to lead the strategic planning and execution of third-party event programs aimed at enhancing brand awareness and lead generation. The ideal candidate should have over 12 years of experience managing events, strong leadership skills, and proficiency in marketing automation tools

Job Summary

  • This team drives the strategic alignment, planning, and execution of Workday's third-party events and Sponsorships, ranging from large trade shows to smaller conferences.
  • The role's primary mission is to lead the team in driving lead generation and elevating brand awareness through key industry and persona third-party conferences.
  • In return, Workday offers trust to take risks, tools to grow, skills to develop, and the support of a company invested in you for the long haul.

Matching Summary

Match Score: 85

Workday is seeking a Director of Trade Shows & Third Party Events to lead the strategic planning and execution of third-party event programs aimed at enhancing brand awareness and lead generation. The ideal candidate should have over 12 years of experience managing events, strong leadership skills, and proficiency in marketing automation tools.

Salary

Primary Location Base Pay Range: $195,000 USD - $292,400 USD; Additional US Location(s) Base Pay Range: $164,600 USD - $292,400 USD; Bonus/Equity: May be eligible for Workday Bonus Plan or role-specific commission/bonus, as well as annual refresh stock grants.

Skills & Requirements

Must-have

  • Strategic third party events and tradeshows
  • Event strategy frameworks
  • Marketing automation and CRM tools
  • Event analytics and data reporting
  • Lead generation and brand awareness

Nice-to-have

  • Curious minds and courageous collaborators
  • Sun-drenched optimism and drive
  • Empathy and shared enthusiasm
  • Trust to take risks
  • Continuous management and reprioritization

Key Requirements

  • Minimum 12+ years of experience
  • Ability to work with minimal supervision
  • Proven track record leveraging event analytics
  • Ability to use influence and collaboration skills

Work Rights

Not specified

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