Crm / Personalization (cx) Marketing Specialist - Marketing Division

Rakuten

Tokyo, Japan
Web marketing experience
Crm initiatives using ma tools
Seo for owned media
The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services

Job Summary

  • The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services.
  • The CRM Group is responsible for accelerating new subscriber growth for Rakuten Mobile through data- and AI-driven digital marketing initiatives.
  • This role involves managing external marketing tools, strengthening SEO, promoting CRM initiatives, and coordinating projects with internal and external stakeholders.

Matching Summary

The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services.

Skills & Requirements

Must-have

  • web marketing experience
  • CRM initiatives using MA tools
  • SEO for owned media
  • project coordination and management
  • Salesforce Marketing Cloud expertise

Nice-to-have

  • teamwork orientation
  • positive and proactive attitude
  • business-level English proficiency
  • front-end knowledge
  • system development participation

Key Requirements

  • At least 2 years practical web marketing experience
  • Advertising sales or consulting experience
  • Business-level English proficiency

Work Rights

Not specified

Tailored Resume

Cover Letter