Digital/media Strategist

KXAN

Digital marketing strategy development
Tactical execution of digital campaigns
Performance monitoring and optimization
You will play a key role on KXAN’s Advertising team, supporting tactical execution and implementation, contributing to client strategy, and helping analyze performance

Job Summary

  • You will play a key role on KXAN’s Advertising team, supporting tactical execution and implementation, contributing to client strategy, and helping analyze performance.
  • Partner with AEs to develop go-to-market digital strategies and tactical recommendations aligned to client goals, budgets, and flighting.
  • You’ll help bring full-funnel plans to life using tools like Website Creation, SEO, SEM, Programmatic, OTT/CTV, Display, Pre-Roll, and Paid Social.

Matching Summary

You will play a key role on KXAN’s Advertising team, supporting tactical execution and implementation, contributing to client strategy, and helping analyze performance.

Skills & Requirements

Must-have

  • Digital marketing strategy development
  • Tactical execution of digital campaigns
  • Performance monitoring and optimization
  • Cross-team collaboration with sales and creative
  • Proficiency with Google Ads and Meta Business Manager

Nice-to-have

  • Adaptability to changing platforms
  • Translating strategy into measurable outcomes
  • Curiosity and proactive problem-solving

Key Requirements

  • 2-4 years of experience in digital media strategy
  • Working knowledge of digital ecosystem (OTT/CTV, programmatic, paid social, paid search, display/video)
  • Strong analytical and reporting skillset
  • Comfortable in a high-volume, fast-paced environment

Work Rights

Not specified

Tailored Resume

Cover Letter